About Us

Kids Stuff IOW was founded in 2016.

We are a family run business based and resident in Sandown Isle of Wight and have been for over a decade. The business started as a tiny shoe company selling to the island through trade events. In time we soon realised (through bringing up our own children and grandkids) that although the island housed many superstores, the choice, uniqueness and good deals here were pretty dire. We started to sell a handful of good kids clothing lines (mostly through friends and family who loved and still love nothing better than to raid our stockroom). Our business was growing fast and anyone living here knows all too well that the island runs on word of mouth! It was from this point that Kids Stuff IOW was born and was very much on time.


We have since lovingly nurtured our family business selling NEW branded kids and baby clothes plus accessories but most importantly, at a fraction of retail price. We believe that everyone should be able to afford good childrenswear regardless of design or brand. In 2016 we opened an eBay shop and in 2017 a retail unit in Wootton. A good client base was built and we traded at island events, seasonal extravaganzas and school fairs. Later with rising costs of renting premises a decision was made to trade fully on the internet including a Facebook page and eBay shop which today holds over 3,000 stars at 100% power seller status. We refused to let anything push up our prices.

In 2019 a new website was created to give a simple and central way for customers to shop, on the island, UK Mainland, infinity and beyond. We now stock over 600 lines of new Exstore clothing comprising a multitude of brands including: M&S, Mothercare, H&M, Next, Matalan, Primark, F&F Tesco, TU Sainsburys, George Asda and Nutmeg Morrisons. Characters include; Peppa Pig, Paw Patrol, Thomas, Bing and My Little Pony. We also love to stock Disney - Toy Story, Star Wars, Frozen, Minnie & Mickey and last but not least Harry Potter! And a large range of Marvel Heroes clothing and accessories. We buy what we know you will love and struggle to find and have reputable suppliers that we have built strong, long term relationships with. We are conscientious about returns and resolving rare issues when you are not 100% happy. We have a hands on, personal approach and want you to totally adore your experience with us. Thanks for your precious time and feel free to contact us at any time with wish lists, more information or feedback.

Samantha Vincent

Kids Stuff IOW